Freelance | Sept ‘23-Dec ‘24

Senior/ACD Copywriter

Leveraging my skills to drive results for various clients, with the ability to flex from daily copywriting tasks to creative direction and strategy.

• Shopify: Writing SEO-optimized long-form B2B blog articles.

Amazon, Special Projects | Sept ‘23-Dec ‘24 | Seattle

Content designer/writer

I was on a special projects team under Grand Challenge, Amazon's innovation incubator, where I was a full time copy lead on a team building an unreleased, FDA-regulated medical device with a hardware and software component.

Key highlights include:

• Drove the development of a copy ecosystem to ensure consistent messaging and cross-functional alignment, including brand voice guidelines, editorial style guide, product terminology guide, and legal claims tracker.

• Managed multiple projects, including developing, writing, proofreading, and editing all content within the app to meet tight software intake deadlines. I also met with the medical advisory board to ensure all content was expert-backed, credible, and correct.

Amazon, Halo | May ‘21-July ‘23 | Seattle

Senior digital writer

Copy lead on organic social, email campaigns, packaging, website, and digital for the fitness wearable Amazon Halo.

Key highlights include:

• Managed and collaborated with an external agency partner to produce daily social content.

• Improved the social creative process by developing a playbook based on social best practices and trends that reduced churn and allowed the team to create content more efficiently.

• A/B tested social content to optimize for better reach and engagement, which resulted in exceeding our engagement rate benchmarks of 3% on Instagram and 1.5% on Facebook.

DNA | Nov ‘19-Apr ‘21 | Seattle

Senior copywriter

Wrote and produced TV, radio, social, and digital marketing campaigns for various clients.

Key highlights include:

• Won Swerve Sweetener business with a campaign that ultimately increased brand visibility by 119% in key markets and optimized the production budget for a large library of assets.

• Developed brand guidelines, social strategies, and production efficiencies with external production partners for various brands.

• Clients: Taco Time, Golden 1 Credit Union, BECU, Seattle Pacific University, Swerve Sweetener, New Holland Brewing

Mekanism | Apr ‘17-Nov ‘19

Senior copywriter

Led development and production of creative storytelling in TV, radio, and social for various clients.

Key highlights include:

• Launched a successful digital campaign for Charles Schwab that highlighted customer use cases of Schwab's retirement services. I helped source the customers, developed interview questions to shape the videos, and led end-to-end production of the campaign.

• Successfully led the production of a video shoot to capture over 200 unique GIFs for the launch of an Alaska Airlines GIPHY page that currently has over 2 billion views.

• Clients: Papa Murphy's, Charles Schwab, Dropbox, Dockers, MillerCoors, Sling TV