Welcome to Semak Semantics
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Welcome to Semak Semantics *
Hi! I’m Christina Semak (pronounced see-mack)—a Seattle-based writer with over 11 years of experience building brands and products. I’m passionate about the power of words to create delightful moments for customers, whether in microcopy, a video campaign, experience, or any execution driven by strategy.
I specialize in finding production and process efficiencies to make big ideas work on small budgets.
Outside of work, I’m usually scaring myself by climbing rocks or bikepacking through the Olympic National Forest just west of the Puget Sound.
The work I do
Copywriting
I lead campaign development, from concept to final deliverable, and can flex from being the one who ideates and writes to creative direction.
Content design
I solve complex customer problems with simple and clear UX, web, and email copy rooted in UX research findings and data.
Social
I’m well-versed in platform-specific tactical strategies, cultural trends, feature updates, and evolving algorithms.
Strategy
I’m passionate about using data and customer insights to drive work and build foundational documents, like brand and UX guidelines.
👇Check out selected projects below👇
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