Taco Time Northwest: Digital/social
Goal
Get the people of Washington excited for the annual return of the wild-coconut shrimp at Taco Time.
Role
Campaign ideation, scriptwriting, headlines, end-to-end production oversight, organic social.
Impact
Successfully launched the digital video + social campaign that ran on Facebook, Instagram, Hulu, and YouTube.
Putting the wild in wild caught shrimp
Taco Time wanted to make the wild-caught aspect of the shrimp the star of the show, so we came up with a campaign that poked fun at the outdoorsy culture of the Pacific Northwest.
With a little hiking and camping humor, we reminded our audience their favorite Taco Time NW menu item was back.
Paid social
Ads ran on Facebook and Instagram.
Organic social
Somehow, we convinced Taco Time to allow some very silly wild-caught shrimp to take over their IG stories for a day.