Charles Schwab: Digital video
Goal
Drive brand awareness for Schwab as a tech-savvy retirement partner by showcasing inspiring stories of real retirees using technology to pursue their dreams and mentor the next generation.
Role
Copywriting, docu-style outline, casting real retirees, end-to-end production.
Impact
Successfully delivered a campaign about modern retirement that fit into the larger “Own your tomorrow” Charles Schwab brand ecosystem.
Lynda and Mary Anne
We found two inspirational retirement stories of women pursuing their dreams and inspiring those around them.
Lynda and her daughter worked on a real estate business together, while Mary Anne shared her love of photography with her mentee.
