Papa Murphy’s: TV/Radio
Goal
Create engaging TV and radio scripts that encourage customers to choose take n’ bake over competitors by highlighting specific Papa Murphy’s pizza selling points.
Role
Scriptwriting, production planning, collaborating with stakeholders to ensure scripts hit on strategic selling points.
Impact
Successfully delivered a campaign that adhered to the established campaign guidelines and was rooted in audience insights.
Matt & Molly
This campaign revolved around characters Matt and Molly, who always had interesting conversations while watching their pizza bake and weaving in the main Papa Murphy’s selling points:
Five dollar Fridays
Ten dollar Tuesdays
Heart-shaped pizza on Valentine’s day