Nerdwallet: Digital video
Goal
Position Nerdwallet as your go-to financial advice partner.
Role
Campaign ideation, scriptwriting, end-to-end production.
Impact
Successfully launched the campaign with over 450k views on Facebook and a concept that clients loved so much it appeared in later Nerdwallet TV campaigns.
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The Drum
Frank needs better financial advice
We created the character Frank to represent the truth that there’s a lot of financial advice out there, whether it’s from random Reddit forums or your weird uncle. And not all of it is good.
Or makes sense.
Frank helped us position Nerdwallet as the antidote to all the whacky money tips out there.